ASPECTA™ ERME is a new global brand from the Vertex Group, an international company owned by the Stone family. From day one, when the Stones opened a new kind of building materials’ distribution company back in 1912, it was clear they were onto something special. Champions of their craft, they became part of an exciting new generation of pioneers-journeying far and wide to source the finest materials and learn ground-breaking techniques. Domotex Hannover 2015 witnessed the arrival of ASPECTA™ ERME – an ambitious new flooring brand that is looking to claim around 10% of the 45 million square metre European LVT market, within the next three to five years.
ASPECTA™ ERME is part of the Vertex Group, an international flooring enterprise based in Norwalk, Connecticut USA which operates globally across over 40 countries in five continents. ASPECTA ERME, with its head office in Oud Gastel near Roosendaal in The Netherlands, will cover Central Europe, Russia and The Middle East and will work with selected partners in each country. The first phase of ASPECTA ERME’s launch involves 12 countries in total, with plans for a presence in 24 territories by July.
The brand’s first range to be launched into Europe is ASPECTA FIVE, bringing a new dimension to LVT and targeting the architect and design community with an extensive range of aesthetically stunning products that have been developed by top designers. ASPECTA FIVE is a commercial product with a 3.2mm gauge, a wear layer of 0.7mm and Ceramic Bead finish. It comprises 100 plus tiles and planks, ranging in size from 609,6mm x 609,6mm” to 101,6mm x 914,4mm respectively. There are 52 woods, 33 stones and 24 abstract designs. The colours are new, fresh, and well ahead trend-wise of any current LVT offering; and further enhanced by a three stage embossing process with 13 different designs. Specifically, ASPECTA FIVE has 25 years of commercial warranty, a 10 year labour warranty and a market leading ceramic bead finish.
ASPECTA director of marketing and product development, Claudia Kunath, commented: “This range is receiving a fantastic reception. We anticipate that the collection will convert new customers to LVT, for example, those who would typically opt for the real thing if specifying stone and wood flooring, but are won over by the striking colours, shapes and textures of these abstracts. These products not only look fantastic in their own right but also when combined with neutrals to add character, style and energy.”
ABOUT ASPECTA™ ERME – 100 years of family tradition and business…
1912 – The Stone family opened a building materials distribution company in upstate New York
1958 – Norman Stone starts a floorcoverings business
1964 – Import of ceramic floor tiles from Japan
1966 – Import of homogenous vinyl flooring from Taiwan
1974 – Opening of first factory producing vinyl floorcoverings with laminated decor film! The term “LVT” (Laminated Vinyl Tile) was born!
1984 – Opening of an LVT production plant as a joint venture in China
1985 – Foundation of The Vertex Group
2000 – Opening of the second LVT Dryback factory, with hot-press technology in China
2008 – First licensee and start of Unilin Click LVT technology
2014 – ASPECTA – a new global commercial LVT brand from The Vertex Group – is launched at NeoCon in Chicago.
2015 – ASPECTA ERME launches at Domotex Hannover.