GRASS moves new interior design trends in Milan

Sleek elegance, natural shades such as beige, green, brown and grey, natural materials, and oak in a modern guise were recurrent themes at Eurocucina. Many of the international manufacturers who exhibited at the show, which coincides with the Salone del Mobile furniture fair in Milan, were in unison where looks were concerned. On the functionality side, there is a trend towards solutions offering efficiency and comfort. And this is where renowned manufacturers rely on intelligent technology in furniture, in other words on premium-quality movement and comfort systems.


Close, constructive partnerships with customers aimed at the joint development of optimal product solutions for the kitchen market of the future are more than ever a major focus for GRASS. The Guided Press Tour organised by this manufacturer gave trade journalists the opportunity to engage in a dialogue with exclusive kitchen manufacturers who are equipping their latest creations with movement systems from GRASS.


Alongside the comprehensive ranges of double-wall drawers with their diverse choice of features, add-on and organising systems, it was first and foremost the designer drawer Vionaro which continued to attract attention in Milan and is currently the benchmark for drawer systems.


Nicola Juliani, who is the strategy adviser for Stosa Cucine, cannot disguise his enthusiasm for this product: “For our standard models, we use the double-wall drawer system DWD XP Agantis and the hinge system Tiomos. We have been the first manufacturer in Italy who used Tiomos. Together with GRASS we made it perfect. The proven system DWD XP enjoys a high level of acceptance among end users because it really is based on a perfect slide. Vionaro, on the other hand, is something entirely new. I see Vionaro as an innovation for the kitchens of tomorrow. For us GRASS is the leading producer for movement solutions.”


GRASS was particularly keen to highlight the partnership aspect of its relationships with customers. “We visited both existing and new customers, all of whom actively and specifically focus on our products – there really isn’t any better form of recognition than that,” says Ronald Weber, Chairman of the GRASS Board.