Heimtextil International Trade Fair for Home and Contract Textiles Frankfurt am Main, Germany, 8 through 11 January 2014

Trendsetter Heimtextil: design experts publish interior design


London trend agency FranklinTill presents the 2014/15

Heimtextil Trend Book “Progress! Revive!”

Split design landscape: progress through science and

technology vs. renewal through past traditions

Heimtextil exhibitors as well as designers, furnishers and interior

decorators were given a head start in terms of trends and design at

the official presentation of the 2014/15 Heimtextil trends.

Representing the Heimtextil Trend Table which is made up of six

international institutions, the London-based agency FranklinTill

provided the first insight into future fields of design. As part of the

trend presentation on 26 August 2013 at Portalhaus at the Frankfurt,

Germany, fairgrounds, Caroline Till, co-founder of FranklinTill,

introduced the new Heimtextil Trend Book and provided a forecast

regarding the interior design of tomorrow. Held approximately four

months before the commencement of the International Trade Fair for

Home and Contract Textiles (8 through 11 January 2014), the

presentation signalled the start of the new furnishing season.

“FranklinTill and all other trend experts involved presented the global

industry with an excellent source of information and inspiration for

product development. The new Heimtextil Trend Book provides

manufacturers of textiles, designers, furnishers and interior

decorators with a useful overview of trendsetting developments in

the field of design,” says Olaf Schmidt, Vice President Textiles &

Textile Technologies at Messe Frankfurt. The Trend Show that will

take place during Heimtextil in January will provide in-depth insight

into new design topics. Colours, materials and patterns characteristic

of the new season will be staged during this elaborately designed

show at Forum 0.


Frankfurt am Main, Germany, 8 through 11 January 2014

Opposing powers – progress and renewal

The trend forecast is structured into two major categories –

“Progress!” and “Revive!” – each of which is subdivided into two

themes: “Generate Collision!” and “Engineer Nature!”, and “Exalt

Purity!” and “Rejuvenate Craft!”, respectively – dealing in detail with

the exploration of progress and renewal of textiles in interior design.

“In summary, the deisgn landscape of the future will be divided into

two opposing, innovative powers – one is the desire to look forward

and propagate tech-savvy advancements as our opportunity to

survive in these times of fast living; the other is the relevance of the

look backward and the renewal of past traditions in our quest for

authenticity,” explains Till. Among other themes, the Trend Book

includes current avant-garde projects from the interior design,

architecture, fashion, lifestyle, design and arts sectors as well as

from the sciences and technology.

Heimtextil – a key barometer for trends

As the world’s largest trade fair for home and contract textiles,

Heimtextil functions especially as a barometer of trends and a

benchmark for textiles with high-quality design and innovative

functionalities. Accordingly, Messe Frankfurt launched Heimtextil

Trend in 1991 and has expanded it continuously since then. Year

over year, the Trend Table, with members from around the world,

pins down the key dynamics and provides product developers,

creative teams, furnishers and designers with a valuable yardstick

for orientation and with reliable trend statements. Every year, a

different member of the Trend Table is responsible for creating the

Trend Book which documents the elaborated trends. For the

2014/2015 season, FranklinTill of Great Britain is in charge of the

name and the layout of this document.


Frankfurt am Main, Germany, 8 through 11 January 2014

Overview of the four new themes of the

Heimtextil Trend Book 2014/2015, “Progress! Revive!”

Progress! – Generate Collision!

To accommodate the demand for unique, individualised products,

designers increasingly experiment with novel materials and

technologies. Computer algorithms and similar technologies facilitate

the mass production of customised items because, for example,

panels of fabric can be printed digitally without the design having to

be repeated. Similarly, playful printing and marking techniques

enable uncontrolled artistic expression. Colours are swiped over or

drawn, dabbed or splattered on surfaces. Designers experiment with

ways to allow production processes to determine the look and

texture of the final product.

Progress! – Engineer Nature!

New textile techniques intertwine living systems with and biological

and texture technologies copied from nature to form novel fabrics.

Designers technicise nature by growing their own materials and

copying nature’s processes. This innovative approximation of biology

to materiality goes hand in hand with new responsibilities; designers

also are beginning to rethink the consequences of modifying their

former lifestyles. Where the design sector turns biology into a new

medium for creativity, scientists leverage the complexity of living

systems using technical processes. We are experiencing a design

trend that explores the concept of creating natural works using

articifial means and which allows itself to be inspired by the

interaction of science and design.

Revive! – Exalt Purity!

As a response to mass production, the interest in objects that have

personalities and are accompanied by stories is increasing. In the

quest for meaning, this movement honours natural materials by

embracing their imperfections and highlighting their origins

deliberately. The results are primitive yet modern aesthetics. Wild


Frankfurt am Main, Germany, 8 through 11 January 2014

and coarse nature with its unadulterated colours, textures and

shapes acts as the generator of ideas. In this way, designers focus

on the humble, the pure, the unadorned. Pristine, untreated

materials are used, and resource-saving production processes and

the longevity of products define the main criteria. Animism,

essentialism, minimalism and reductionism prove to be the decisive


Revive! – Rejuvenate Craft!

Designers work with recycled materials, conjuring up the concept of

an improvised lifestyle as a counterpoint to our technologydominated

society. Uniformity is replaced by the collage look to

stage the unexpected and evoke alluring visual tension. Using the

language of traditional craft techniques such as embroidery, weaving

or knitting, designers tell stories about their lives. The revival of

craftsmanship gives rise to a wealth of textures.

For more details on Heimtextil, the latest trends and the designers

participating in the Trend Table, visit


For information on all Messe Frankfurt textile fairs worldwide, please

visit www.texpertise-network.com

Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade show organisers with 536.9 million

euros in sales and 1,833 active employees worldwide. The Messe Frankfurt Group has a

global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a

presence for its customers in more than 150 countries. Events “made by Messe FrankPage



Frankfurt am Main, Germany, 8 through 11 January 2014

furt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt

organised 109 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently

home to ten exhibition halls and an adjacent Congress Center. The company is publicly

owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com