Points of View: Interprint at ZOW 2014

The ‘Furniture Days 2013’ workshop in Arnsberg (Germany) was the starting event for Interprint’s new design motto. ‘Points of View’ was the message to international visitors to look at designs and décors from different viewing angles. The exchange of information and the productive feedback from this year’s workshop allowed for participants to be used as a basis for the development of a presentation that was staged by the Interprint Team at ZOW 2014. New wood, stone and creative décors with a strong character and incredible authenticity were seen and experienced at Interprint’s booth at the fair.
New Points of View and Exciting Perspectives: Intensive talks with all workshop participants revealed which décors have the greatest potential for market success. The result could be seen at ZOW because the new ‘Six Pack 2014’ – the six favourite décors – were presented there. But the visitors of the Interprint stand were not only be offered a lot from a visual point of view. The new haptic effects support the amazingly authentic look of the décors. Touching is desired here.


Nash Oak – the Untypical.

“Very softly grained and deliberately only partly structured.” A very different and very special oak. Nothing like the ones we know. It looks as if washed by a wave, is simultaneously unobtrusively planked and is in line with the ‘used’ trend. Nash Oak looks correspondingly lively and natural. A décor that makes people feel at home.


Pandora – the Mediterranean.

“Wonderfully grown together and redesigned.” There used to be a cherry tree in the triangle of Switzerland, Italy and France.  Today, the tree is called Pandora and surprises with its metamorphosis. The climate gave the wood a lively play of colours. The décor design gave that a new unmistakeable look. A beautiful sight where tradition and modernity skilfully merge.


Nelson – the North American.

“Strong in expression and with pioneering spirit.” The new interpretation of elm.  Just as Nelson once flew around the world for the first time, the planked décor also shows its hitherto unique structure.  With a white-greyish negative pore, brilliant in colours and impressive from gold-bronze-brownish to faded white-grey. The independent décor allows a combination with many trendy colours.


Iconic – the Neoclassical.

“Always popular and reinterpreted.” A décor the development of which took time. Classic beech was reinvented to become an icon. Its features are soft planking, typical beech elements like coadunate lively sections and a varied colour composition. As a viewer, you will quickly get to like Iconic.


Maxim – the Ambassador.

“Noble on its own and compatible at the same time.” Looking away is pointless. The walnut décor apparently wants to be an eye-catcher. Its black narrow lines make Maxim very charming. The base wood was obviously processed with care. The authentic expressiveness of the décor is even reinforced when it is side by side with a single colour.


Nomad – the Walker.

“Between local oak and exotic wood.” The viewer sets out on a long visual journey when he tries to determine the grain. There is so much familiar and simultaneously new combined in the décor image of Nomad that one actually wants to leave that undecided. And why not? The homogenous change between flowers and stripe elements creates a décor full of tension.