“Unique Youniverse” of DOMOTEX 2018

DOMOTEX continues to undergo further development and enhancement, featuring a new exhibition layout and the introduction of an annual keynote theme in 2018, plus an even stronger focus on trends and innovations. “This further development of DOMOTEX in a number of key areas corresponds to changing market requirements and the industry’s continually evolving needs,” explained Dr. Andreas Gruchow as the responsible member of Deutsche Messe’s Managing Board. “We will throw an even more exciting spotlight on floor covering innovations and trends and offer added value for new exhibitor and visitor categories,” he continued.

DOMOTEX 2017, 14. - 17. Januar

The new exhibition layout will involve a re-organization of product categories, providing trade visitors with even better orientation and a superior market overview. “Up to now we had been assigning exhibitors exclusively according to product categories. Many exhibitors however carry more than just a single category. Since the range of offerings from many exhibitors has undergone this development and the relevant product categories are increasingly beginning to overlap, while at the same time certain segments have also been growing rapidly over the last few years, we needed to make a change,” reported Gruchow. “So, in line with the wishes of numerous exhibitors and visitors, we are moving hand-made carpets and rugs from halls 14, 15, 16 and 17 into halls 2, 3 and 4. Mats and clean-off systems will remain in the eastern portion of Hall 4. Machine-made carpets from halls 2 to 5 will be moved to halls 5 to 7. Hall 8 will feature innovative, design-oriented providers of modern, hand-made rugs. This will mean an even stronger physical concentration of hand and machine-made rugs, in accordance with the wishes of our exhibitors,” commented Gruchow. In addition, the organizers will be turning Hall 9 into a base for lifestyle and brand-oriented enterprises from the entire range of product categories in a setting dominated by the annual DOMOTEX keynote theme. Carpets from halls 5 and 6 will be moving to Hall 11, while resilient floor coverings and luxury vinyl tiles as well as parquet, wood and laminate floorings from halls 6, 8 and 9 being grouped together in halls 11, 12 and 13. The exhibition organizers are taking particular care to meet the needs of exhibitors who are carrying an increasing number of floor covering types. In a related context, the application and installation sector will move from Hall 7 to Hall 13. In addition to a new exhibition layout, DOMOTEX will also create an inspiring atmosphere in which trends, innovations and lifestyle will come to life. “With the focus still squarely on floor coverings, the revamped show will sport a more holistic approach,” remarked Gruchow. He said the new concept would involve annually choosing a theme for the event and making it tangible in a series of immersive activities and experiences.

 

“Unique Youniverse” is the keynote theme for 2018, focusing on the ever-increasing process of individualization, which will express itself in years to come via the omnipresent search for self-determination and uniqueness, driving topics like self-reliance and the do-it-yourself economy. The industry-relevant aspect relates to more custom products and services, which can even be individually produced. Customers have a desire to be more directly involved in the design process. New and more sophisticated technologies are making it possible to create uniquely personalized customer experiences and a “Unique Youniverse”, said Gruchow.

 

2018 will also see a change in the days on which DOMOTEX is staged. The new run of the show will be from Friday to Monday (and no longer Saturday to Tuesday). This means that DOMOTEX 2018 will open on 12 January and close on 15 January. This corresponds to the preferences voiced by many exhibitors for the event to officially open on a Friday.