Välinge signs license agreement with Södra Wood for ZENSE™ Premium Decking


Välinge Innovation has signed a license agreement with Södra Wood, one of Sweden´s largest companies in sawn timber and interior wood products. The agreement entitles Södra Wood to manufacture and sell the patent pending system for premium decking by Välinge Innovation under the brand ZENSE™.


“This is an innovative product like no other on the market. The interest shown in ZENSE has been great and we have already signed agreements with several of the major retailers”, says Södra Wood’s Scandinavian Marketing and Sales Manager Fredrik Gustavson.


ZENSE™ is the brand from Välinge for a premium decking solution that resembles the look and feel of an indoor flooring. The decking features a profile enabling installation without any visible screws on the board surface. Simultaneously it prevents objects to fall down between the boards while still providing good ventilation and water drainage.


“We believe that, besides improved appearance, not having to worry about lost objects or splinters in your feet will be highly appreciated by the consumers. We are excited to present an entirely Swedish solution with the ability to change the market. Södra has been a great partner and has shown impressive knowledge and enthusiasm all throughout the project”, says Marcus Bergelin, Director Business Development at Välinge Innovation.


Södra will manufacture the new decking at the company’s facilities in Kisa, Sweden, and expects the products to be available from mid-March.