We talked to ZOW Istanbul Expo 2014

What shall visitors expect to discover in ZOW this year?

ZOW İstanbul, Supply fair for the furniture and design industries, also known as the B2B meeting platform for the leaders across the globe, will be held for the 6th time between 20th to 23rd of March with over 250 exhibitors and host thousands of decision makers. I believe, as a result of multi-dimensional market growth, exhibitors which aim to build up business abroad will have the chance to see the latest developments and engage with on-going trends.

To ensure the expected and expanding level of internationality during ZOW İstanbul, my team particularly focused on touching new trade zones such as China, India, Libya, Algeria by the side of experienced and highly developed markets in example, Germany, Italy and Sweden.

We claim to provide, as the extension and supporting marketing caption, improvement of the work field and enlarge the geographical cover range of our leading local brands that show us their trust by their participation. By the side of big businesses such as AGT, ASD Laminate, Bakış Kapak, Çebi , Gentaş, Gizir Profile, Işık Profile, Kapsan, Mesan Plastics, Samet and Schattdecor, small and medium businesses will also get deep in market with the unique “workshop” based atmosphere of ZOW Istanbul.


As known well by the followers, we implemented a series of seminars called “ZOW Essentials” to our show to serve additional educational activity during the event. This year, we have been working arm in arm with Konsept Projeler magazine for the schedule of the seminar and plan to surprise our guests with the attractive content about design and architecture.

Massimo Iosa GHINI, famous architect and designer, will be our keynote speaker for this years’ edition and will have a session named “Design formed by Culture”. GHINI, is also the winner of the Red Dot design award has countless works on architecture and product design. Not only him, but also Yılmaz ZENGER will do the opening who has a futuristic and fresh breath design concepts, Middle East Technical University lecturer Ass.Prof.Dr. Abdi GÜZER who is known with many applied facilities and award winner projects and MSc. Architect Mehpare EVRENOL who is the founder of “Evrenol Architects  “ and awarded with MIPIM will be our honoured guests with their panels and discussion forums.


Our readers may recognize that ZOW had hosted Dror BENSHETRIT and Karim RASHID as the keynote speakers of previous editions and delivered a high quality direct knowledge from the source following the trend topics on design and architecture. That is also what we plan to continue for this year.

I am sure that our guests will be quite pleasant with the content we applied. Hope to see professionals and entrepreneurs together in our show on March 21st