ZOW Fair 2014: “Where trends are set”

Integrated lighting systems, premium surfaces, new handle designs: The 20th ZOW – International Show for Suppliers to the Furniture and Interior Design Industries – is presenting the latest product trends to trade visitors at Bad Salzuflen Exhibition Centre for a wide variety of applications. Right up until Thursday, the supply companies in Halls 20, 21, 22.1 and 22.2 will be showing how their ingenious and technically sophisticated products and processes can be used to realise intelligent interior design concepts.

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More than 480 exhibitors from 32 countries, about 27.000 square metres of exhibition space, 14 product groups, four halls  – this provides an overview of the 20th gathering of the sector at Bad Salzuflen Exhibition Centre in terms of numbers. However, the potential for development offered by the exhibitors beyond all of the product groups is of greater significance than bare figures alone. “With our mix of industry giants and dynamic suppliers from Germany and other countries of Europe, we offer the decision-makers from the sector all of the products, designs and processes they need to know in a compact form in order to successfully bring furniture to market“, states Horst Rudolph, Director of Clarion Events Deutschland, the event organiser.

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The suppliers’ show is open to trade visitors until Thursday, 13 February. With 271 companies from Germany alone, the domestic supply industry accounts for the highest proportion of exhibitors at the event, with Italian suppliers ranking second, followed by exhibitors from Turkey, Austria and Poland. Overall, the proportion of supply companies from abroad is 44 per cent.

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