ZOW – The international fair for suppliers to the furniture and design industries will be held parallel with new international furniture B2B-exhibition FIDexpo at the All-Russian Exhibition Centre on May 12-15. Today, ZOW is the only highly specialized exhibition of furniture components and accessories in the Russian market.
The new dates precede the beginning of active sales of furniture in Russia in good time and will contribute to the consolidation of all the major suppliers of furniture, components and accessories at the ZOW Moscow. The spacious pavilion 75 of the All-Russian Exhibition Center that was designed in accordance with modern exhibition standards and launched in 2008 will significantly increase the number of ZOW exhibitors. The exhibitors received the strategic changes in 2014 positively. Over 300 exhibitors are expected to take part in the ZOW project.
The synergy between ZOW and FIDexpo projects will provide an additional opportunity for cooperation of manufacturers and suppliers in the furniture industry, and increase significantly the number of visitors and buyer potential of the events and make it possible to fully track the process chain of furniture manufacturing. General Partner of the FIDexpo Exhibition is the Association of furniture and woodworking enterprises of Russia.
The 2014 exhibition ZOW will run a first on-site matchmaking with free online service aimed at scheduling business meetings to optimize negotiation of purchasing agents and suppliers. A special program for buyers will also ensure presence of wholesalers, retailers and distributors at the show. While evolving and improving, the exhibition maintains some traditions: the unique all-inclusive concept of the ZOW brand to provide the participants with PR support, restaurant meals, Forum bars and other services is being kept.
The strategic solutions for the exhibition ZOW 2014 will strengthen the position of the project as a leading b2b-platform for furniture components and accessories and take a key place in the calendar of trade fairs in Russia.