The laminate flooring sector recovers from COVID-19 and grows by 2,74 % in 2020
Despite special circumstances in 2020, EPLF members were able to grow their business by + 2,74 % in comparison to 2019, with459.0 million m² of flooring sold. Considering that the pandemic brought the flooring industry to a near standstill in spring, members managed to overcome the recess rather quickly as global sales picked up speed and developed very positively over the rest of the year. Looking at the global markets, North America recorded the biggest increase in sales with + 22,4 % in comparison to 2019 and 49.1 million m² sold. The main driver for the major increase in sales in North America – and the general recovery of global sales figures – was most likely the popularity of renovation and DIY projects during the pandemic.
Another positive trend developed in Western Europe wheretotal sales reached 225.7 million m² which represents an increase of + 3,6 % compared to 2019. As in the previous year, Germanyremains the strongest market in Europe with sales of 52.7 million m² (+ 6,1 % compared to 2019). Although both Franceand Great Britainsold 37.1 million m² of flooring, the growth rate in Great Britain (+ 13,7 % compared to 2019) was much higher than in France (+ 1,6 % compared to 2019). Similar toGreat Britain, sales in the Netherlandsincreased by + 13,8 % to 21.1 million m² of flooring sold. The only major country in Western Europe which experienced a decrease in sales was Spain(14.6 million m² sold, – 12,8 %).
Sales inEastern Europeremained stable in comparison to 2019 (- 0,2 %, 134.8 million m² sold). Russia, the biggest market of the region, continued to grow in 2020 with 46.2 million m² of flooring sold (+ 5,6 % compared to 2019). Sales in Polandshrank by – 6,6 % (29.0 million m² sold) while the Ukrainewas able to defend its place among the top three markets in Eastern Europe with a growth rate of + 1,1 % in comparison to the previous year (10.4 million m² sold). Sales in Romaniashrank by – 4,9 % (9.6 million m² sold) while the market in Hungarygrew by + 11,7 % (7.7 million m² sold).
In North America, 49.1 million m² of flooring weresold which represents an increaseof 22,4 % in comparison to 2019. The USmarket experienced a major growth of + 28,1 % compared to 2019 (38.1 million m² sold) while Canadarecorded an increase in sales of + 6,1 % (11.0 million m² sold).
In all other regions, EPLF members reported decreases in sales. Asiarecorded the greatest decrease with -11,9 % (25.1 million m² sold). In Latin America, 14.1 million m² were sold (- 10,1 % compared to 2019), in Australia/Oceania3.2 million m² (- 10,7 % compared to 2019) and in Africa4.7 million m² (- 5,6 % compared to 2019).
