Välinge adds valuable expertise to the DIY trade

The annual Global DIY Summit is the world’s major event for retailers and manufacturers from the home improvement industry – a platform to meet and exchange views of current and future developments within the global market. This year, the event took place on June 8th-10th at Bella Center in Copenhagen. As the leading expert in development and innovation within the flooring industry, Välinge participated for the first time.


“This global event provides a great platform for Välinge to share know-how and expertise about our different technologies. We are very satisfied with our participation and are already looking forward to next year’s summit”, says Andreas Nilsson, Key Account Manager at Välinge Innovation.

Välinge is globally recognized for their innovative flooring and furniture technologies. At the Global DIY Summit, the company got the opportunity to make valuable and important interactions with existing and potential partners from all over the world. The primary goal was to inform leading retailers and manufacturers of the importance to choose the most suitable locking system for their product and to introduce them to Välinge’s Good/Better/Best technologies, such as 2G Angling, 5G-i Push Down and 5G Fold Down.

“The perfect match between product and installation system is what, in the end, will make all the difference for the customer experience. With an impeccable locking system the installation will be fast and easy with minimum effort and great result – which really is the main goal for all involved”, he continues.

Recent trend reports show that the e-commerce within the-Do-It-Yourself trade is rapidly growing which is inevitably leading to an increased demand of immaculate and easy-to-install-products for all consumers.

“With our Liteback technology you will add even more advantages to a product. It reduces the product weight with 20% which translates into savings in shipping costs, more efficient home delivery, easier to handle and a smaller environmental footprint”, says Andreas Nilsson.

As the leading innovator within flooring technologies, Välinge aims to offer extensive support to all clients throughout the value chain. They urge both retailers and manufacturers to involve the expertise and know-how from the company at an early stage – all to secure the process of developing a sustainable and functional product with great customer satisfaction.

“Since there is no one-size-fits-all solution and different variables such as design, formats and thickness impact the installation experience, Välinge offers guidance and advise to improve and simplify all steps from product design to development and implementation of a new product range. Our aim is to be a long-term partner to rely on in everything from product know-how to technology expertise. All to ensure an excellent customer experience”, Andreas Nilsson concludes.