Välinge further expands in Asia-Pacific Region with Support Center in Shanghai

In addition to the existing sales office in Shanghai, Välinge now expands its presence with a support center at Homag China Golden Field center in Kunshan. 

A growing demand for high-quality products, together with the desire to better serve Chinese customers prompted a new support center.

The support center will comprise both furniture and flooring technology, such as Threespine® click furniture technology, Liteback® sustainable core technology and 5G® click flooring technology. Välinge will be able to offer local technical support, produce samples in desired materials and show various machining concepts with the support of Homag Group – a major machine supplier to the industry – which has a complete range of machines for cutting, edge banding, profiling, etc.

”This is a perfect match for us; to now have the possibility to show both our Threespine and Liteback technologies live in full scale machinery, and conduct sample production and prototyping on site. This also means a faster process to get the licensees up to speed. The location in Kunshan and the cooperation with Homag China Golden Field give us the possibility to work close to our licensees in the flooring and furniture industry. Välinge will strengthen its unique position to serve the industry in China with high performance technology, a strong local team and a fully equipped local support- and demo center,” says Niclas Håkansson, CEO of Välinge Innovation.

“Välinge is one of the most innovative companies in the world within the flooring and furniture industries. The Swedish and Chinese teams are full of energy and innovation thinking. China is the biggest export country in the world and Shanghai is the leading city in China, crowded with sales and marketing development potential that will attract more B2B customers. As the market leader, we expect our work together with Välinge to benefit both parties, and that it will provide more world-leading technologies, machinery and services to Chinese customers,” says Addie Kwan, Managing Director of Homag China Golden Field.